- Unit: Faculty of Economics and Business Administration
- Keywords: Competitiveness of enterprise, vantage in competitiveness, business competitiveness
The evaluation of external environment factors on impact towards company‘s activities, according to influencing factors on evaluation weight and significance;
The emphasis of external barriers which would stop company’s development and progress; the identification of environment changes damaging company’s activities;
The evaluation of competitive direct and indirect competitors, according to influencing factors on evaluation weight and significance;
The analysis of opportunities for long-term competitive advantage;
The comparative analysis of company’s own products and competitors’ products.