Marketing and Integrated Communication

Qualification awarded Master in Business Management
Field of study Marketing


Faculty of Economics and Business Administration

Study area Business and Public Management
Length of the programme (years) 1.5 years (3 semesters) or 2 years (4 semesters) in case of double degree
Scope of programme (ECTS) 90 or 120 ECTS (in case of double degree)
Language of instruction English
Location  Vilnius, Lithuania
Naples, Italy (in case of a Double degree)
Starting date 1st September
Tuition fee for EU and Non-EU students 3300 Eur / year
Click here to apply


Marketing and Integrated Communication programme is developing specialists up to the highest professional standards, in order to make them capable of analysing market situation, planning and implementing relevant strategies of marketing and communications. The programme offers a Double degree possibility for the best students with Naples Parthenope University, Italy; similar agreements with other universities are in the process of negotiations.

This programme proved to be among the most popular Master programmes among the international applicants. Students and graduates emphasize the opportunity to develop numerous international contacts and experiences, since classes attract numerous exchange students and typically include representatives from about ten countries.In addition, the students are very positive about possibilities to combine their studies with working experience and ERASMUS exchange visits.


  • Bachelor's degree or its equivalent;
  • No less than 20 ECTS credits in the fields of economics, management and business administration or other social sciences or the acquired analogous practical experience is substantiated in motivation letter and during the interview (experience in marketing is an additional advantage);
  • English language proficiency – the level not lower than B2 (following the Common European Framework of Reference for Languages (CEFR).


Students can participate in ERASMUS+ mobility programme or use VU’s Bilateral cooperation agreements which gives an opportunity to study at VU’s Partner Universities or do internship abroad.


A graduate is able to analyse market trends and parameters of consumer behaviour on the basis of relevant theoretical and practical information and with use of adequate methodologies. Acquired level of knowledge and skills allow participating actively in development and implementation of marketing strategies.

Acquired skills and competences allow a graduate successfully work in marketing and communications departments of business companies and other organizations. A graduate can successfully work in marketing, advertising, public relations and communications agencies, in consulting firms and market research companies in numerous countries.


Vilnius University created opportunities for students interested in continuing their studies to proceed to doctoral studies, which are available in English language; the best of our graduates might be offered employment at the university.


Prof. dr. Sigitas Urbonavičius, programme leader

“The programme welcomes those who are interested in dynamic studies that open worldwide opportunities for the careers in the field of marketing and integrated communications. The classes typically bring together students from more than ten countries. Professors with extensive international experience in teaching and practical expertise in business make this double-degree programme truly demanding and really enjoying. The track record of the graduates shows that these studies are leading towards very successful careers worldwide.”


IMG 60652 Adil Sezer, graduate from Turkey

"When I applied for the MIC program, I never thought that my life would change, and I would stay in Lithuania after finishing my master studies. MIC program has provided me with these possibilities and opportunities, and I see that I made a very correct decision. I know that I learned the most up-to-date information during studies from academicians, who have many years of experience in marketing sector; the technological infrastructure of the university is very high quality: MKIC library, online student system and other facilities were really supporting my learning process.

Additionally, the international student group creates a ‘family-like’ atmosphere among students from many countries, which provides opportunities to learn a lot about other cultures during the studies. Therefore, MIC study program is not just about studies and quality education; it is about opportunities and experiences."


EF Marketing and Integrated Cimmunication Goga Bzikadze Goga Bzikadze, graduate from Georgia

“Before starting graduate studies, I was thinking long time to choose the right university, which would help me to develop professional skills and to get closer to my future goals. After acquiring master’s degree in Marketing and Integrated Communications from Vilnius University, I can definitely say that it was amazing experience and I made right decision.

First of all, studying process is truly diverse at Vilnius University, and it’s not only directed to enhance theoretical knowledge. Professors, from Lithuania and different countries, were sharing their practical experience from various fields, which made easier to see the real opportunities, how to implement theoretical knowledge in life. Moreover, writing the final thesis was one of the challenges, which made me and my friends to spend a lot of sleepless nights in the library, but smooth cooperation and consultations with our professors helped us to see the efficient results at the end of the year.

Furthermore, all the staff members are very friendly and helpful especially for the international students, which made me to feel not far from my country. Student life is really active and full of various activities, which is a great opportunity to understand the beauty of Lithuanian culture and enjoy the unique charm of beautiful Vilnius.

All in all, if you are ambitious, motivated, hard-working and goal-oriented person, Vilnius University is the place, where you can challenge yourself and experience the real student life, which will become one of the brightest spots of your life.”


EF Lasha Mironidze Lasha Mironidze, graduate from Georgia

“Studying in Marketing and Integrated communication, Master degree programme, in Vilnius University was an extremely significant experience for my personal and professional development. It helped me to broaden my intellectual abilities and shaped my views by getting high quality international education.

The most exciting thing during the studies was an amazing opportunity to have lectures and discussions with marketing professionals invited from leading international companies. Herewith, intercultural diversity of students combined with business climate in the Faculty of Economics, made studies especially attractive. New environment, new challenges and communication with highly qualified professors helped me to gain awareness of marketing insights, useful skills, knowledge and competences.

After graduating from the university, career office supported me to get an internship in marketing department of one of the leading international company. Therefore, I am proud and happy to have master degree diploma of Vilnius University, which is a door opener for my professional career.

In conclusion, I would like to say that Vilnius is a great place for student life and social development. City of friendly and hospitable people, beautiful streets, active night life – that’s how I describe it.”






Prof. Sigitas Urbonavicius

Mrs. Gintare Paulauskaite

+370 5 2366008



Admission Office

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