Art Management

Qualification awarded Master in Business Management
Field of study Management
Faculty Kaunas Faculty
Study area Business and Public Management
Length of the programme (years) 1,5 years (3 semesters)
Scope of programme (ECTS) 90 ECTS
Language of instruction English
Location  Kaunas, Lithuania
Starting date 1 September

Tuition fee for EU students

for Non-EU students


3300 EUR/per year

Click here to apply

* TBA - to be announced


The aim of this study programme is to educate highly qualified specialists in Art Management who are able to creatively and independently manage art organizations; initiate and pursue art and business cohesion projects; coordinate principles of art management and marketing in their activities; identify the problems of cultural management in art organization and marketing and provide their adequate solutions.

The graduates will be familiar with:

  • art theories and is able to apply them when analysing art objects;

  • the principles of management theories and is able to apply them in the operations of art organizations;

  • the strategies of marketing and is able to apply them and carry out projects of art object distribution;

  • the methods of marketing and is able to properly apply them in analysing and summarising the data according to the needs and preferences of target audiences.

The graduates will be able to:

  •  assess the work, activity and informational sources, etc.;

  • assess interdisciplinary context of management work;

  • take initiative and coordinate activities; make decisions and solve problems with regard to society development tendencies, peculiarities of national and international contexts and values;

  • apply communication strategies in order to create and develop qualitative communication on internal and external levels of organization;

  • convincingly present his decisions and creative ideas;

  • analyse and critically asses the evolution of art, transformations of the notion of art;

  • analyse the interface between art industries and tendencies of the development of global society;

  • analyse the models and strategies of operations of art organizations; develop operations of art organizations by meeting the needs of contemporary society;

  • implement local and international projects of art objects and art objects distribution;

  • identify and ground the problem of art management; choose empirical and theoretical material and methods of research dedicated to the investigation of the problem and to perform research.


  • Bachelor's degree or its equivalent. The applicant has to demonstrate that s/he has collected no less than 15 ECTS credits in Management and Marketing; 

  •  English language proficiency — the level not lower than B2 (following the Common European Framework of Reference for Languages (CEFR).


Students can participate in ERASMUS+ mobility programme which gives an opportunity to study at VU’s Partner University for 1 or 2 semesters or do internship abroad.


Graduates of this study programme will be able to work as heads of art organizations, their managers and marketers, art project managers and marketers, art event organizers and marketers, agents of artists, art and business organizations. Graduates will also have an opportunity to continue their research in the PhD studies in the field of social sciences.





Prof. Dr. Virginija Jurėnienė



Admissions Office


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