Professor Charles Forceville‘s online lecture "Depicting family life in children’s picture books: a corpus study"

Charles Forceville is a prominent scholar in multimodal communication and cognitive linguistics, currently serving as an associate professor in Media Studies at the Universiteit van Amsterdam. His academic journey began with English studies at Vrije Universiteit Amsterdam, followed by teaching in the fields of literature and Word & Image. After completing a postdoctoral fellowship at the University of Leiden, he focused on broadening his research on visual and multimodal metaphors.

Forceville has made significant contributions to understanding how metaphors function not only in language but also in visual and multimodal contexts, such as advertising, comics, and film. He is particularly known for his work on pictorial metaphors in advertising, later expanding into multimodal metaphors, exploring how different modes (visuals, text, sound) work together in meaning-making.

Online lecture is organized by the research group "Multimodality in Public Discourse" of Vilnius University Kaunas Faculty.

Lecture Time: October 30, 9:45–11:15 am

Lecture link: https://bit.ly/3UldB6T