2026 m. balandžio 17 d., 15:15 val. kviečiame jus į dr. Anastasia Kārkliņa Gabriel atvirą paskaitą „Advertising as a Racial System“. Paskaita vyks nuotoliniu būdu, prie jos galite prisijungti pasinaudoję šia nuoroda - Advertising as a Racial System | Meeting-Join | Microsoft Teams

Apie paskaitą

As a form of mass media, advertising mirrors society, reflecting our cultural ideas, desires, and aspirations. But mirrors can be built to distort, reinforcing a version of reality that magnifies some, while diminishing others. This talk argues that advertising is not a neutral medium that occasionally produces racist content; it is a system built within an ideological context that functions to produce, maintain, and naturalize racial hierarchy. The question then is not simply whether modern-day brands can or should be more "inclusive," but rather whether the fundamental logic of mass communication can be decoupled from enforcing and reproducing racial difference in contemporary media.

Apie lektorę

Dr. Anastasia Kārkliņa Gabriel is a cultural theorist, social critic, and an award-winning author. Dr. Gabriel earned a PhD in cultural studies at Duke University and went on to consult on cultural and consumer insights for leading global brands—including Nike, Samsung, Disney, and American Express—at renowned advertising agencies such as Wieden+Kennedy, Dentsu Creative, and McCann New York. Previously, she was also a senior cultural researcher at Reddit. Her award-winning book, Cultural Intelligence for Marketers (2024), explores how brands can decode sociocultural forces at play to stay ahead of the curve and positively shape the future of business and society.