World Marketing Congress to Be Held at Vilnius University Next July

From 6 to 9 July 2026, Vilnius University (VU) will host the World Marketing Congress (WMC), organised by the Academy of Marketing Science (AMS).

This major international event will bring together leading marketing scholars, researchers, and experts from around the world. Participants will share the latest research, foster academic collaboration, and promote an advanced approach to marketing science.

VU and the Faculty of Economics and Business Administration are actively committed to advancing research and fostering innovation. In recent years, continuous investment has been made to improve research infrastructure and create a supportive environment for talented scholars. These efforts have helped attract an increasing number of distinguished international researchers whose contributions and collaboration make events of this scale possible.

The AMS World Marketing Congress is renowned for its high-quality academic presentations across various fields of marketing, insightful keynote speeches and expert discussions, opportunities for international networking, and a rich social and cultural programme in the city.

Further details will be announced soon.