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Global Marketing

Global Marketing Bachelor's degree program is the most popular in the field of business and public management studies in Lithuania. In 2022, the Global Marketing Program was recognized as the best program in the Faculty of Economics and Business Administration. In 2025, the programe has been accredited for the next 7 years by review of international experts

Global Marketing

Global Marketing Bachelor's degree program is the most popular in the field of business and public management studies in Lithuania. In 2022, the Global Marketing Program was recognized as the best program in the Faculty of Economics and Business Administration. In 2025, the programe has been accredited for the next 7 years by review of international experts

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The study program consists of 6 subject groups, distinguished on the basis of a ‘knowledge-application-critical assessment ’ system. I group of subjects – „The Base of Management and Marketing Knowledge" II group of subjects – „Specifics of Marketing in different business contexts" III group of subjects – „Sales, Management and Marketing connections“ IV group of subjects – „International Marketing“ V group of subjects – „Marketing Research” VI group of subjects – „Individualised studies“

Entry qualification

High school / secondary education (or higher)

N. B. for non-EU/EFTA applicants: The gap since your completed secondary degree should not exceed five years.

Candidates with at least overall grade average of 60 % are eligible.

If your qualification and motivation meet the requirements, you will receive an invitation for an interview with the Admissions Committee.

The entry qualification documents are accepted in the following languages: English / Lithuanian.

Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Translation is considered to be official when it is bound together with the certified true copy of the original document and is confirmed by the translator’s signature. Documents issued in English, Lithuanian must be certified true copies and do not require translation.

Language requirements

English

The following language certificates are accepted for study programmes taught in English: IELTS Academic 6.5+, TOEFL iBT 81+, Cambridge English Exam 176+, Pearson PTE Academic 59+, LanguageCert IESOL B2, Duolingo English Test 120+, Password Skills Plus 6.5+ or another language proficiency certificate equivalent to B2 CEFR (Common European Framework of Reference for Languages).

If your first language is English and/or if you have a university degree in English, you will be exempt from providing an English language test score.

Other requirements
  • At least 1 reference(s) should be provided.
  • A motivation letter must be added to your application.
  • Applicants from Bangladesh, Nepal and Pakistan must submit OMPT-A (Online Mathematics Placement Test) Certificate (minimum passing grade – 55%).

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Find your programme

When choosing a study programme, consider whether the subjects match your interests and strengths, as this will keep you motivated. You should also think about career opportunities, costs, and whether the programme fits your long-term goals. 

Keep in mind that each applicant can choose up to three study programmes in one application, but you can only get admitted to one programme. 

Check the application dates

For international applicants: 
1 May | for applicants from non-EU/EFTA countries 
1 July | for applicants who are citizens of EU/EFTA countries and for non-EU/EFTA applicants with a 90-day visa-free period that has not yet been exceeded.
The academic year always begins on 1 September.

Our International admissions have one intake per academic year. You can only submit your application during the application period.  

The application dates may differ if you are applying for a programme taught in Lithuanian or if you are eligible to apply for state-funded places.

Check your eligibility and prepare the necessary documents

In order to apply to Vilnius University, you must meet the general and programme-specific admission requirements, as well as the language proficiency requirements. In certain cases, specific territorial requirements may also apply. You can find all the specific requirements for this programme in the 'Admissions requirements' section.

For applicants from non-EU and non-EFTA countries, the period between obtaining your most recent secondary or higher education qualification and submitting your application may not exceed 5 years.

Pay the application fee and submit your application

The application to the international bachelor's or integrated studies degree programmes must be submitted on apply.vu.lt

The application fee is 100 EUR per application. The invoice is paid after adding the programmes to the application. Application fee payments are accepted only through the Flywire payment platform.

An online application will be processed only after the application fee is collected and the application is submitted with all the required documents. All documents must be submitted before the application submission deadline; otherwise, the application is terminated.

Please note: The application fee is non-refundable. Be sure to read the admission requirements and deadlines carefully before applying, as fees cannot be refunded if you are found ineligible or miss a deadline.

Take the interview

Candidates who meet the established criteria are invited to a motivational interview. The interview is organised to learn more about the applicant’s motivation for choosing the programme.

Confirm your acceptance and pay the tuition fee

Your application will be assessed within 30 calendar days from the date all required documents are submitted (this period may be extended in specific cases).

Acceptance letters or rejection notifications will be sent via the online application system https://apply.vu.lt.

Students are obliged to confirm if they accept the study offer within 7 working days.

Students who are citizens of the European Union, the European Economic Area countries and of other foreign countries, admitted to non-state-funded places in the first year of first-cycle and second-cycle studies through the University’s foreign student application system, must pay the annual tuition fee within 15 calendar days from the date of the offer to study.

Description of the Procedure of Payment, Reimbursement, and Recovery of Tuition Fees at Vilnius University 

The information about the tuition fee refund policy  

After the student pays the tuition fee, he receives the final acceptance letter. Then our International Relations Office provides the necessary information related to obtaining a temporary residence permit in Lithuania and sends a mediation letter to the student by e-mail (for non-EU citizens).

Arrange your arrival

Things to consider:

  • All international students have to apply for a visa, temporary residence permit or certificate of temporary residence in the Republic of Lithuania depending on their citizenship and the length of their studies at Vilnius University. 
  • If you require accommodation, you may apply for a dormitory via the application platform at apply.vu.lt. The task for accommodation appears after the tuition fee is paid and the final acceptance letter is received. 
  • More information about the start of your studies here.
  • You will learn how economic processes, consumer behavior, and legal requirements shape marketing decisions
  • You will be able to apply this knowledge across different business contexts, from retail and services to B2B and international markets
  • You will learn to independently collect and analyze quantitative data, assess market dynamics, and understand consumer needs
  • You will be able to turn analytical insights into well-reasoned marketing strategies
  • You will learn practical skills to create communication and advertising campaigns and plan their implementation in digital and traditional media
  • You will be able to apply artificial intelligence for content generation, audience segmentation, and campaign optimization
  • You will learn to accurately assess the effectiveness of marketing activities and justify recommendations to businesses
  • You will be able to adapt marketing solutions flexibly in an intercultural environment and operate effectively in a globally competitive market
Tuition fee

Students who are citizens of the European Union, the European Economic Area countries and of other foreign countries, admitted to non-state-funded places in the first year of first-cycle and second-cycle studies through the University’s foreign student application system, must pay the annual tuition fee within 15 calendar days from the date of the offer to study.

After the student pays the tuition fee, he receives the final acceptance letter. Then our International Relations Office provides the necessary information related to obtaining a temporary residence permit in Lithuania and sends a mediation letter to the student by e-mail (for non-EU citizens).

Tuition Fee Waivers

Tuition Fee Waivers and Scholarships to Apply for Before Studies

  • Ukrainian students are invited to join the Bachelor’s and Master’s programmes with a 50% tuition fee reduction for the entire duration of their studies. More information here.
Application fee

The application fee is €100 per application. Each applicant can choose up to three programmes within one application. 
Online applications will only be processed once the application fee has been paid. 

Please note that the application fee is non-refundable. Make sure you read the admission requirements and deadlines carefully before submitting your application, as the fee cannot be refunded if you are found to be ineligible or miss a deadline. 

The study program consists of 6 subject groups, distinguished on the basis of a ‘knowledge-application-critical assessment ’ system. I group of subjects – „The Base of Management and Marketing Knowledge" II group of subjects – „Specifics of Marketing in different business contexts" III group of subjects – „Sales, Management and Marketing connections“ IV group of subjects – „International Marketing“ V group of subjects – „Marketing Research” VI group of subjects – „Individualised studies“

Entry qualification

High school / secondary education (or higher)

N. B. for non-EU/EFTA applicants: The gap since your completed secondary degree should not exceed five years.

Candidates with at least overall grade average of 60 % are eligible.

If your qualification and motivation meet the requirements, you will receive an invitation for an interview with the Admissions Committee.

The entry qualification documents are accepted in the following languages: English / Lithuanian.

Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Translation is considered to be official when it is bound together with the certified true copy of the original document and is confirmed by the translator’s signature. Documents issued in English, Lithuanian must be certified true copies and do not require translation.

Language requirements

English

The following language certificates are accepted for study programmes taught in English: IELTS Academic 6.5+, TOEFL iBT 81+, Cambridge English Exam 176+, Pearson PTE Academic 59+, LanguageCert IESOL B2, Duolingo English Test 120+, Password Skills Plus 6.5+ or another language proficiency certificate equivalent to B2 CEFR (Common European Framework of Reference for Languages).

If your first language is English and/or if you have a university degree in English, you will be exempt from providing an English language test score.

Other requirements
  • At least 1 reference(s) should be provided.
  • A motivation letter must be added to your application.
  • Applicants from Bangladesh, Nepal and Pakistan must submit OMPT-A (Online Mathematics Placement Test) Certificate (minimum passing grade – 55%).

1

2

3

4

5

6

7

Find your programme

When choosing a study programme, consider whether the subjects match your interests and strengths, as this will keep you motivated. You should also think about career opportunities, costs, and whether the programme fits your long-term goals. 

Keep in mind that each applicant can choose up to three study programmes in one application, but you can only get admitted to one programme. 

Check the application dates

For international applicants: 
1 May | for applicants from non-EU/EFTA countries 
1 July | for applicants who are citizens of EU/EFTA countries and for non-EU/EFTA applicants with a 90-day visa-free period that has not yet been exceeded.
The academic year always begins on 1 September.

Our International admissions have one intake per academic year. You can only submit your application during the application period.  

The application dates may differ if you are applying for a programme taught in Lithuanian or if you are eligible to apply for state-funded places.

Check your eligibility and prepare the necessary documents

In order to apply to Vilnius University, you must meet the general and programme-specific admission requirements, as well as the language proficiency requirements. In certain cases, specific territorial requirements may also apply. You can find all the specific requirements for this programme in the 'Admissions requirements' section.

For applicants from non-EU and non-EFTA countries, the period between obtaining your most recent secondary or higher education qualification and submitting your application may not exceed 5 years.

Pay the application fee and submit your application

The application to the international bachelor's or integrated studies degree programmes must be submitted on apply.vu.lt

The application fee is 100 EUR per application. The invoice is paid after adding the programmes to the application. Application fee payments are accepted only through the Flywire payment platform.

An online application will be processed only after the application fee is collected and the application is submitted with all the required documents. All documents must be submitted before the application submission deadline; otherwise, the application is terminated.

Please note: The application fee is non-refundable. Be sure to read the admission requirements and deadlines carefully before applying, as fees cannot be refunded if you are found ineligible or miss a deadline.

Take the interview

Candidates who meet the established criteria are invited to a motivational interview. The interview is organised to learn more about the applicant’s motivation for choosing the programme.

Confirm your acceptance and pay the tuition fee

Your application will be assessed within 30 calendar days from the date all required documents are submitted (this period may be extended in specific cases).

Acceptance letters or rejection notifications will be sent via the online application system https://apply.vu.lt.

Students are obliged to confirm if they accept the study offer within 7 working days.

Students who are citizens of the European Union, the European Economic Area countries and of other foreign countries, admitted to non-state-funded places in the first year of first-cycle and second-cycle studies through the University’s foreign student application system, must pay the annual tuition fee within 15 calendar days from the date of the offer to study.

Description of the Procedure of Payment, Reimbursement, and Recovery of Tuition Fees at Vilnius University 

The information about the tuition fee refund policy  

After the student pays the tuition fee, he receives the final acceptance letter. Then our International Relations Office provides the necessary information related to obtaining a temporary residence permit in Lithuania and sends a mediation letter to the student by e-mail (for non-EU citizens).

Arrange your arrival

Things to consider:

  • All international students have to apply for a visa, temporary residence permit or certificate of temporary residence in the Republic of Lithuania depending on their citizenship and the length of their studies at Vilnius University. 
  • If you require accommodation, you may apply for a dormitory via the application platform at apply.vu.lt. The task for accommodation appears after the tuition fee is paid and the final acceptance letter is received. 
  • More information about the start of your studies here.
  • You will learn how economic processes, consumer behavior, and legal requirements shape marketing decisions
  • You will be able to apply this knowledge across different business contexts, from retail and services to B2B and international markets
  • You will learn to independently collect and analyze quantitative data, assess market dynamics, and understand consumer needs
  • You will be able to turn analytical insights into well-reasoned marketing strategies
  • You will learn practical skills to create communication and advertising campaigns and plan their implementation in digital and traditional media
  • You will be able to apply artificial intelligence for content generation, audience segmentation, and campaign optimization
  • You will learn to accurately assess the effectiveness of marketing activities and justify recommendations to businesses
  • You will be able to adapt marketing solutions flexibly in an intercultural environment and operate effectively in a globally competitive market
Tuition fee

Students who are citizens of the European Union, the European Economic Area countries and of other foreign countries, admitted to non-state-funded places in the first year of first-cycle and second-cycle studies through the University’s foreign student application system, must pay the annual tuition fee within 15 calendar days from the date of the offer to study.

After the student pays the tuition fee, he receives the final acceptance letter. Then our International Relations Office provides the necessary information related to obtaining a temporary residence permit in Lithuania and sends a mediation letter to the student by e-mail (for non-EU citizens).

Tuition Fee Waivers

Tuition Fee Waivers and Scholarships to Apply for Before Studies

  • Ukrainian students are invited to join the Bachelor’s and Master’s programmes with a 50% tuition fee reduction for the entire duration of their studies. More information here.
Application fee

The application fee is €100 per application. Each applicant can choose up to three programmes within one application. 
Online applications will only be processed once the application fee has been paid. 

Please note that the application fee is non-refundable. Make sure you read the admission requirements and deadlines carefully before submitting your application, as the fee cannot be refunded if you are found to be ineligible or miss a deadline. 

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Career prospects

Global Marketing students undertake professional internships at around 80 different companies each year. The work of students during their internships has already been positively evaluated by companies such as Danske Bank A/S, Teltonika, Nordsecurity, Fabula ir partneriai, Wolt, Apranga, LIDL Lietuva, IKEA, GetJet Airlines, DHL Lietuva, and others.

Sales Manager / Marketing Expert / Business Manager / Business Developer

Learning Marketing with Real-Life Insights

Arina Balaban

Global marketing study programme student

Joining the VU and Global Marketing program was spontaneous, but it was still my best decision. The main thing I appreciate about our studies is the professionalism of our lecturers, who are always prepared to give you real-life examples from their professional background. Also, I've never felt non-equality here. Our lecturers always refer to us as "colleagues" or "future colleagues," which makes me feel more confident and respected.

Studying Global Marketing gave me a lot of knowledge about how business works. Now, seeing companies' activities, I see it not only as a customer, but as a marketer, voluntarily and consciously becoming a marketing victim😄. 

Jokes aside, I love my program. It already gave me a quality base for work in marketing, and I believe there's more to come! 


Your Gateway to International Marketing Careers

Kornelija Keteriūtė

Global marketing  study programme student

I can confidently say that this is one of the most well-rounded programmes for anyone looking to build a career in marketing. The course selection covers a wide range of areas within the field, and their relevance is constantly reviewed through regular feedback sessions with students.

The international environment created by the programme makes it much easier to transition into the global job market—working with people from different cultural backgrounds becomes second nature. While studying in a foreign language might seem intimidating at first, it really boosts your confidence, especially when it comes to networking with professionals from abroad, which I’d say is a key part of doing business.

I’d even argue this programme is one of the best choices if you’re considering an ERASMUS exchange. You don’t have to stress about understanding the material or language barriers as if it wa your first time switching to an English programme —you can just switch locations and immerse yourself in new cultures. And if going abroad isn’t for you, no worries—there are plenty of business opportunities right here within the faculty. Honestly, it feels like opportunities are just more accessible and easier to pursue thanks to this programme. 

I would definitely recommend it to anyone who’s into psychology, business and data, since these three areas are present in almost every course.


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Can I apply without final graduation documents?

You can apply with your current grades if you are graduating:

  • in one of the member countries of the EU, EFTA or OECD.

  • in one of the following countries: Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan,  Kyrgyzstan,  Turkey,  Ukraine, Uzbekistan or if you graduated from the IB Diploma programme or with a General Certificate of Education with A-level exams (this exemption does not apply to citizens of Bangladesh, Nepal and Pakistan).

In this case, instead of final graduation documents, you need to submit your most recent transcript of grades and a document from your school (for Bachelor’s students) or university (for Master’s students) stating your expected graduation date, completion of the programme, and the awarded qualification.

The final graduation documents must be submitted by August 20, with some exceptions. If you receive an offer of admission, an admissions officer will inform you about the deadline for uploading the final documents. In some cases, this deadline can also be extended upon a written request from the applicant.

What are the criteria for admission?

First of all, the admission office will check the documents you have submitted to ensure that they correspond to the reality of the situation, and if they are found to be forged, law enforcement authorities will be informed.

Then, it will be checked whether the applicant has paid the application fee. If approval is received, the process moves on to the assessment of the cover letter and grades. Grades are assessed on a case-by-case basis. Depending on which country the applicant is from. For example, the minimum admission criterion for an applicant from Bangladesh is at least a 3.5 GPA, for an applicant from Nigeria at least a C6, etc.

After this procedure, the selected candidates will be invited for a motivational interview.

Could the Admissions Office check my educational documents before I submit my application?

Documents required for the application may only be checked after you submit a application form in  apply.vu.lt. and after paying application fee. In order to make sure that you are eligible to apply, you should check the general requirements for admission, country-specific requirements and study programme-specific requirements (these could be found at each programme description) and make sure that you meet all of them.

IELTS/ TOEFL required?

Applicants must provide an official English language certificate confirming at least B2 level according to the Common European Framework of Reference for Languages (CEFR).

We accept the following certificates: IELTS Academic (6.5+), TOEFL iBT (81+), Cambridge English (176+), Pearson PTE Academic (59+), LanguageCert IESOL (B2), Duolingo English Test (120+), Password Skills Plus (6.5+), or another recognized certificate equivalent to at least B2 CEFR.

Applicants’ English language proficiency will also be assessed during the motivation interview.

Online Mathematics Placement Test

This requirement applies to applicants from Pakistan, Bangladesh, and Nepal.

In addition to the standard application documents, applicants are required to take the Online Mathematics Placement Test (OMPT). The OMPT is an online admissions test used for international applicants. It can be taken remotely from anywhere in the world at a time convenient for you.

When registering for the test, select Vilnius University and the specific programme(s) you are applying to. Please note that the test must be scheduled several days in advance, as it may take up to 8 working days to receive your results.

Before submitting your application, please check the list of programmes that require the OMPT, click here.

You can register for the test on the official OMPT website.

Applications to the relevant programmes without a valid OMPT certificate will not be considered.

What happens after receiving acceptance letter?

Once a student is accepted, our international department sends them an email with all the information what they need to do next – basically what documents they need to get in order to come to Lithuania legally. What they (international students from non-EU, EEA, EFTA countries) usually need for coming to study in Lithuania is to get a temporary residence permit (in the Migration department, or in the agency called International House Vilnius (this agency has migration department officers working in their office).

A student also needs to pay tuition fee (the main rule is to pay the tuition fee for the first year of studies within 15 calendar days after the day a student receives an invitation to study). Then to get insurance at their home country,finnaly a student needs to find a place to live (if they were not offered a place at a dormitory, which actually happens rarely), open a bank account and arrive to the university to register.

You can find some more information here, but the student is always informed what they need to do and what they need to bring (documents for entering a country, valid passport, birth certificate, educational documents, etc.)

What to do if I am under 18 years old?

According to Lithuanian laws, a person under 18 years old cannot make legal contracts. However, there are not many contracts a student needs to sign in the beginning of their studies. What they actually need is:

- to open a bank account

- to sign accommodation documents

- to sign University documents

- to sign documents required when applying for temporary residence

Unfortunatelly, neither University, nor other insitutions provide legal guardianship for underaged students, but the issue is sloved with a relative who comes together with a child, signs all the papers, takes a look at a place where a student is going to live and then leaves. Usually parents/relavtives get Shengen visa.

How to get a place in a dormitory?

When you are filling in your application form, you need to indicate that you need a dormitory. After that you do not need to do anything extra. Most applicants are usually given the opportunity to live in a dormitory, but it is advisable to fill in the application form as soon as possible, indicating that you want to live in a dormitory.

You will receive an email to let you know if you have been granted a dormitory.

How to prepare for a motivational interview?

The study coordinator checks your motivation to study in your chosen study programme, so you have to be prepared to answer a series of questions about Why did you choose Vilnius University?; About the structure of the study programme?; How will the study contribute to your skills in your career? etc.

If you are applying to several study programmes, your motivation for studying will also be assessed separately, so you should be familiar with all the programmes you want to study in detail.

Chat with VU students

If you need more information or personalised advice, choose a VU Ambassador from your home country or the desired study programme and submit your question using the form below. You can expect to hear back from us within 2–3 working days.

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