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Global Marketing

Global Marketing Bachelor's degree program is the most popular in the field of business and public management studies in Lithuania. In 2022, the Global Marketing Program was recognized as the best program in the Faculty of Economics and Business Administration. In 2025, the programe has been accredited for the next 7 years by review of international experts

Global Marketing

Global Marketing Bachelor's degree program is the most popular in the field of business and public management studies in Lithuania. In 2022, the Global Marketing Program was recognized as the best program in the Faculty of Economics and Business Administration. In 2025, the programe has been accredited for the next 7 years by review of international experts

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The study program consists of 6 subject groups, distinguished on the basis of a ‘knowledge-application-critical assessment ’ system. I group of subjects – „The Base of Management and Marketing Knowledge" II group of subjects – „Specifics of Marketing in different business contexts" III group of subjects – „Sales, Management and Marketing connections“ IV group of subjects – „International Marketing“ V group of subjects – „Marketing Research” VI group of subjects – „Individualised studies“

Peržiūrėti programos planą
Entry qualification

High school / secondary education (or higher)

N. B. for non-EU/EFTA applicants: The gap since your completed secondary degree should not exceed five years.

Candidates with at least overall grade average of 60 % are eligible.

If your qualification and motivation meet the requirements, you will receive an invitation for an interview with the Admissions Committee.

The entry qualification documents are accepted in the following languages: English / Lithuanian.

Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Translation is considered to be official when it is bound together with the certified true copy of the original document and is confirmed by the translator’s signature. Documents issued in English, Lithuanian must be certified true copies and do not require translation.

Check additional country-specific requirements
Language requirements

English

The following language certificates are accepted for study programmes taught in English: IELTS Academic 6.5+, TOEFL iBT 81+, Cambridge English Exam 176+, Pearson PTE Academic 59+, LanguageCert IESOL B2, Duolingo English Test 120+, Password Skills Plus 6.5+ or another language proficiency certificate equivalent to B2 CEFR (Common European Framework of Reference for Languages).

If your first language is English and/or if you have a university degree in English, you will be exempt from providing an English language test score.

Proving your language skills
Other requirements
  • At least 1 reference(s) should be provided.
  • A motivation letter must be added to your application.
  • Applicants from Bangladesh, Nepal and Pakistan must submit OMPT-A (Online Mathematics Placement Test) Certificate (minimum passing grade – 55%).
OMPT exam information

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Find your programme

When choosing a study programme, consider whether the subjects match your interests and strengths, as this will keep you motivated. You should also think about career opportunities, costs, and whether the programme fits your long-term goals. 

Keep in mind that each applicant can choose up to three study programmes in one application, but you can only get admitted to one programme. 

Check the application dates

For international applicants: 
1 May | for applicants from non-EU/EFTA countries 
1 July | for applicants who are citizens of EU/EFTA countries and for non-EU/EFTA applicants with a 90-day visa-free period that has not yet been exceeded.
The academic year always begins on 1 September.

Our International admissions have one intake per academic year. You can only submit your application during the application period.  

The application dates may differ if you are applying for a programme taught in Lithuanian or if you are eligible to apply for state-funded places.

Check your eligibility and prepare the necessary documents

In order to apply to Vilnius University, you must meet the general and programme-specific admission requirements, as well as the language proficiency requirements. In certain cases, specific territorial requirements may also apply. You can find all the specific requirements for this programme in the 'Admissions requirements' section.

For applicants from non-EU and non-EFTA countries, the period between obtaining your most recent secondary or higher education qualification and submitting your application may not exceed 5 years.

Pay the application fee and submit your application

The application to the international bachelor's or integrated studies degree programmes must be submitted on apply.vu.lt

The application fee is 100 EUR per application. The invoice is paid after adding the programmes to the application. Application fee payments are accepted only through the Flywire payment platform.

An online application will be processed only after the application fee is collected and the application is submitted with all the required documents. All documents must be submitted before the application submission deadline; otherwise, the application is terminated.

Please note: The application fee is non-refundable. Be sure to read the admission requirements and deadlines carefully before applying, as fees cannot be refunded if you are found ineligible or miss a deadline.

Creat the application accountPrepare the required documents

Take the interview

Candidates who meet the established criteria are invited to a motivational interview. The interview is organised to learn more about the applicant’s motivation for choosing the programme.

Confirm your acceptance and pay the tuition fee

Your application will be assessed within 30 calendar days from the date all required documents are submitted (this period may be extended in specific cases).

Acceptance letters or rejection notifications will be sent via the online application system https://apply.vu.lt.

Students are obliged to confirm if they accept the study offer within 7 working days.

Students who are citizens of the European Union, the European Economic Area countries and of other foreign countries, admitted to non-state-funded places in the first year of first-cycle and second-cycle studies through the University’s foreign student application system, must pay the annual tuition fee within 15 calendar days from the date of the offer to study.

Description of the Procedure of Payment, Reimbursement, and Recovery of Tuition Fees at Vilnius University 

The information about the tuition fee refund policy  

After the student pays the tuition fee, he receives the final acceptance letter. Then our International Relations Office provides the necessary information related to obtaining a temporary residence permit in Lithuania and sends a mediation letter to the student by e-mail (for non-EU citizens).

Arrange your arrival

Things to consider:

  • All international students have to apply for a visa, temporary residence permit or certificate of temporary residence in the Republic of Lithuania depending on their citizenship and the length of their studies at Vilnius University. 
  • If you require accommodation, you may apply for a dormitory via the application platform at apply.vu.lt. The task for accommodation appears after the tuition fee is paid and the final acceptance letter is received. 
  • More information about the start of your studies here.
Visa & Residence PermitArrange your accommodation
  • You will learn how economic processes, consumer behavior, and legal requirements shape marketing decisions
  • You will be able to apply this knowledge across different business contexts, from retail and services to B2B and international markets
  • You will learn to independently collect and analyze quantitative data, assess market dynamics, and understand consumer needs
  • You will be able to turn analytical insights into well-reasoned marketing strategies
  • You will learn practical skills to create communication and advertising campaigns and plan their implementation in digital and traditional media
  • You will be able to apply artificial intelligence for content generation, audience segmentation, and campaign optimization
  • You will learn to accurately assess the effectiveness of marketing activities and justify recommendations to businesses
  • You will be able to adapt marketing solutions flexibly in an intercultural environment and operate effectively in a globally competitive market
  • 3 660 EUR
Tuition fee

Students who are citizens of the European Union, the European Economic Area countries and of other foreign countries, admitted to non-state-funded places in the first year of first-cycle and second-cycle studies through the University’s foreign student application system, must pay the annual tuition fee within 15 calendar days from the date of the offer to study.

After the student pays the tuition fee, he receives the final acceptance letter. Then our International Relations Office provides the necessary information related to obtaining a temporary residence permit in Lithuania and sends a mediation letter to the student by e-mail (for non-EU citizens).

Learn more
Tuition Fee Waivers

Tuition Fee Waivers and Scholarships to Apply for Before Studies

  • Ukrainian students are invited to join the Bachelor’s and Master’s programmes with a 50% tuition fee reduction for the entire duration of their studies. More information here.
Application fee

The application fee is €100 per application. Each applicant can choose up to three programmes within one application. 
Online applications will only be processed once the application fee has been paid. 

Please note that the application fee is non-refundable. Make sure you read the admission requirements and deadlines carefully before submitting your application, as the fee cannot be refunded if you are found to be ineligible or miss a deadline. 

Scholarships for Bachelor's

The study program consists of 6 subject groups, distinguished on the basis of a ‘knowledge-application-critical assessment ’ system. I group of subjects – „The Base of Management and Marketing Knowledge" II group of subjects – „Specifics of Marketing in different business contexts" III group of subjects – „Sales, Management and Marketing connections“ IV group of subjects – „International Marketing“ V group of subjects – „Marketing Research” VI group of subjects – „Individualised studies“

Peržiūrėti programos planą
Entry qualification

High school / secondary education (or higher)

N. B. for non-EU/EFTA applicants: The gap since your completed secondary degree should not exceed five years.

Candidates with at least overall grade average of 60 % are eligible.

If your qualification and motivation meet the requirements, you will receive an invitation for an interview with the Admissions Committee.

The entry qualification documents are accepted in the following languages: English / Lithuanian.

Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Translation is considered to be official when it is bound together with the certified true copy of the original document and is confirmed by the translator’s signature. Documents issued in English, Lithuanian must be certified true copies and do not require translation.

Check additional country-specific requirements
Language requirements

English

The following language certificates are accepted for study programmes taught in English: IELTS Academic 6.5+, TOEFL iBT 81+, Cambridge English Exam 176+, Pearson PTE Academic 59+, LanguageCert IESOL B2, Duolingo English Test 120+, Password Skills Plus 6.5+ or another language proficiency certificate equivalent to B2 CEFR (Common European Framework of Reference for Languages).

If your first language is English and/or if you have a university degree in English, you will be exempt from providing an English language test score.

Proving your language skills
Other requirements
  • At least 1 reference(s) should be provided.
  • A motivation letter must be added to your application.
  • Applicants from Bangladesh, Nepal and Pakistan must submit OMPT-A (Online Mathematics Placement Test) Certificate (minimum passing grade – 55%).
OMPT exam information

1

2

3

4

5

6

7

Find your programme

When choosing a study programme, consider whether the subjects match your interests and strengths, as this will keep you motivated. You should also think about career opportunities, costs, and whether the programme fits your long-term goals. 

Keep in mind that each applicant can choose up to three study programmes in one application, but you can only get admitted to one programme. 

Check the application dates

For international applicants: 
1 May | for applicants from non-EU/EFTA countries 
1 July | for applicants who are citizens of EU/EFTA countries and for non-EU/EFTA applicants with a 90-day visa-free period that has not yet been exceeded.
The academic year always begins on 1 September.

Our International admissions have one intake per academic year. You can only submit your application during the application period.  

The application dates may differ if you are applying for a programme taught in Lithuanian or if you are eligible to apply for state-funded places.

Check your eligibility and prepare the necessary documents

In order to apply to Vilnius University, you must meet the general and programme-specific admission requirements, as well as the language proficiency requirements. In certain cases, specific territorial requirements may also apply. You can find all the specific requirements for this programme in the 'Admissions requirements' section.

For applicants from non-EU and non-EFTA countries, the period between obtaining your most recent secondary or higher education qualification and submitting your application may not exceed 5 years.

Pay the application fee and submit your application

The application to the international bachelor's or integrated studies degree programmes must be submitted on apply.vu.lt

The application fee is 100 EUR per application. The invoice is paid after adding the programmes to the application. Application fee payments are accepted only through the Flywire payment platform.

An online application will be processed only after the application fee is collected and the application is submitted with all the required documents. All documents must be submitted before the application submission deadline; otherwise, the application is terminated.

Please note: The application fee is non-refundable. Be sure to read the admission requirements and deadlines carefully before applying, as fees cannot be refunded if you are found ineligible or miss a deadline.

Creat the application accountPrepare the required documents

Take the interview

Candidates who meet the established criteria are invited to a motivational interview. The interview is organised to learn more about the applicant’s motivation for choosing the programme.

Confirm your acceptance and pay the tuition fee

Your application will be assessed within 30 calendar days from the date all required documents are submitted (this period may be extended in specific cases).

Acceptance letters or rejection notifications will be sent via the online application system https://apply.vu.lt.

Students are obliged to confirm if they accept the study offer within 7 working days.

Students who are citizens of the European Union, the European Economic Area countries and of other foreign countries, admitted to non-state-funded places in the first year of first-cycle and second-cycle studies through the University’s foreign student application system, must pay the annual tuition fee within 15 calendar days from the date of the offer to study.

Description of the Procedure of Payment, Reimbursement, and Recovery of Tuition Fees at Vilnius University 

The information about the tuition fee refund policy  

After the student pays the tuition fee, he receives the final acceptance letter. Then our International Relations Office provides the necessary information related to obtaining a temporary residence permit in Lithuania and sends a mediation letter to the student by e-mail (for non-EU citizens).

Arrange your arrival

Things to consider:

  • All international students have to apply for a visa, temporary residence permit or certificate of temporary residence in the Republic of Lithuania depending on their citizenship and the length of their studies at Vilnius University. 
  • If you require accommodation, you may apply for a dormitory via the application platform at apply.vu.lt. The task for accommodation appears after the tuition fee is paid and the final acceptance letter is received. 
  • More information about the start of your studies here.
Visa & Residence PermitArrange your accommodation
  • You will learn how economic processes, consumer behavior, and legal requirements shape marketing decisions
  • You will be able to apply this knowledge across different business contexts, from retail and services to B2B and international markets
  • You will learn to independently collect and analyze quantitative data, assess market dynamics, and understand consumer needs
  • You will be able to turn analytical insights into well-reasoned marketing strategies
  • You will learn practical skills to create communication and advertising campaigns and plan their implementation in digital and traditional media
  • You will be able to apply artificial intelligence for content generation, audience segmentation, and campaign optimization
  • You will learn to accurately assess the effectiveness of marketing activities and justify recommendations to businesses
  • You will be able to adapt marketing solutions flexibly in an intercultural environment and operate effectively in a globally competitive market
  • 3 660 EUR
Tuition fee

Students who are citizens of the European Union, the European Economic Area countries and of other foreign countries, admitted to non-state-funded places in the first year of first-cycle and second-cycle studies through the University’s foreign student application system, must pay the annual tuition fee within 15 calendar days from the date of the offer to study.

After the student pays the tuition fee, he receives the final acceptance letter. Then our International Relations Office provides the necessary information related to obtaining a temporary residence permit in Lithuania and sends a mediation letter to the student by e-mail (for non-EU citizens).

Learn more
Tuition Fee Waivers

Tuition Fee Waivers and Scholarships to Apply for Before Studies

  • Ukrainian students are invited to join the Bachelor’s and Master’s programmes with a 50% tuition fee reduction for the entire duration of their studies. More information here.
Application fee

The application fee is €100 per application. Each applicant can choose up to three programmes within one application. 
Online applications will only be processed once the application fee has been paid. 

Please note that the application fee is non-refundable. Make sure you read the admission requirements and deadlines carefully before submitting your application, as the fee cannot be refunded if you are found to be ineligible or miss a deadline. 

Scholarships for Bachelor's
B_Globali rinkodara (lt en)_III.png

Career prospects

Global Marketing students undertake professional internships at around 80 different companies each year. The work of students during their internships has already been positively evaluated by companies such as Danske Bank A/S, Teltonika, Nordsecurity, Fabula ir partneriai, Wolt, Apranga, LIDL Lietuva, IKEA, GetJet Airlines, DHL Lietuva, and others.

Sales Manager / Marketing Expert / Business Manager / Business Developer

Learning Marketing with Real-Life Insights

Arina Balaban

Global marketing study programme student

Joining the VU and Global Marketing program was spontaneous, but it was still my best decision. The main thing I appreciate about our studies is the professionalism of our lecturers, who are always prepared to give you real-life examples from their professional background. Also, I've never felt non-equality here. Our lecturers always refer to us as "colleagues" or "future colleagues," which makes me feel more confident and respected.

Studying Global Marketing gave me a lot of knowledge about how business works. Now, seeing companies' activities, I see it not only as a customer, but as a marketer, voluntarily and consciously becoming a marketing victim😄. 

Jokes aside, I love my program. It already gave me a quality base for work in marketing, and I believe there's more to come! 


Your Gateway to International Marketing Careers

Kornelija Keteriūtė

Global marketing  study programme student

I can confidently say that this is one of the most well-rounded programmes for anyone looking to build a career in marketing. The course selection covers a wide range of areas within the field, and their relevance is constantly reviewed through regular feedback sessions with students.

The international environment created by the programme makes it much easier to transition into the global job market—working with people from different cultural backgrounds becomes second nature. While studying in a foreign language might seem intimidating at first, it really boosts your confidence, especially when it comes to networking with professionals from abroad, which I’d say is a key part of doing business.

I’d even argue this programme is one of the best choices if you’re considering an ERASMUS exchange. You don’t have to stress about understanding the material or language barriers as if it wa your first time switching to an English programme —you can just switch locations and immerse yourself in new cultures. And if going abroad isn’t for you, no worries—there are plenty of business opportunities right here within the faculty. Honestly, it feels like opportunities are just more accessible and easier to pursue thanks to this programme. 

I would definitely recommend it to anyone who’s into psychology, business and data, since these three areas are present in almost every course.


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Chat with VU students

If you need more information or personalised advice, choose a VU Ambassador from your home country or the desired study programme and submit your question using the form below. You can expect to hear back from us within 2–3 working days.

Contact our Ambassadors
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