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Faculty
Communication
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Scope of studies and length
210 ECTS credits, 3,5 year
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Qualification awarded
Bachelor in Social Sciences
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Application deadline*
1 May / 1 July
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Language
English
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Tuition fee per year
3 700 €
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Start of studies
1 September
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City
Vilnius
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APPLY NOW
The Innovative Communication and Entrepreneurship programme at the Faculty of Communication offers a dynamic and forward-looking curriculum that integrates communication expertise with entrepreneurial innovation. The programme combines theoretical knowledge with practical application, addressing contemporary challenges in both fields. Through a hands-on approach—including lectures, seminars, and collaborative projects—students are well-prepared to navigate and lead in today’s rapidly evolving digital landscape. By choosing this programme, students place themselves at the forefront of innovation and communication, ready to confront global challenges and become leaders who drive meaningful change and foster entrepreneurial ventures with social and cultural impact.
Programme structure
| Subjects of study |
Credits |
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Semester 1 Autumn |
| Compulsory Courses |
30.0 |
| Critical Thinking, AI and Communication |
5.0 |
| Entrepreneurship Fundamentals (Business Environment, Foundational Business Skills for Startups, Global Landscape of Entrepreneurship) |
10.0 |
| Introduction to Academic Skills: Reading, Thinking and Writing |
5.0 |
| Introduction to Innovations, Communication and Media: Networked Technologies |
10.0 |
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Semester 2 Spring |
| Compulsory Courses |
20.0 |
| Innovations and Business Model Development (Business Modeling Marketing for Start-ups, CBL (Challenge-based Learning) project) |
10.0 |
| Organisations, Innovations and Communication Management I: Integrated Communication and Innovations |
10.0 |
| Course unit (module) of Individual Studies |
10.0 |
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Semester 3 Autumn |
| Compulsory Courses |
25.0 |
| Creative Industries: Politics, Economy, Culture and Innovations |
5.0 |
| Media, Culture and Society |
10.0 |
| Organisations, Innovations and Communication Management II: Creative Audiences (Knowledge, Attitudes, Behaviour) |
5.0 |
| Researching in Digital Age I: Introduction to Research Methods |
5.0 |
| Course unit (module) of Individual Studies |
5.0 |
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Semester 4 Spring |
| Compulsory Courses |
15.0 |
| Digital Storytelling I: Digital Content Creation (Creative Writing) |
10.0 |
| Researching in Digital Age II: Digital Content Research Methods |
5.0 |
| Course unit (module) of Individual Studies |
15.0 |
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Semester 5 Autumn |
| Compulsory Courses |
15.0 |
| Digital Storytelling II: Digital Media Strategies |
5.0 |
| Sustainable Venture Formation, Funding and Launch Strategies (Venture Development & Growth, Securing Resources & Financing Strategies, CBL (Challenge-based Learning) project) |
10.0 |
| Course unit (module) of Individual Studies |
15.0 |
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Semester 6 Spring |
| Compulsory Courses |
30.0 |
| Communication Strategies and Tactics: Influence and Influencers |
10.0 |
| Leadership and Communication for Innovations |
5.0 |
| Professional Practice |
15.0 |
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Semester 7 Autumn |
| Compulsory Courses |
30.0 |
| Academic Research Competencies: Science and Scholarly Communication |
5.0 |
| Bachelor Degree Thesis |
15.0 |
| Sustainability, Social Responsibility and Ethics: Innovative Communication for Change |
10.0 |
Key Learning Outcomes
- Strategic Communication: Developing and implementing communication plans that effectively address global challenges and reflect glocalized demands.
- Digital Literacy: Engaging critically, responsibly, and ethically with digital tools and platforms to effectively analyse data and connect with audiences.
- Entrepreneurial Thinking: Identifying opportunities, developing business models, and leading ventures with a focus on innovation and sustainability.
- Leadership and Team Management: Inspiring and guiding teams, fostering collaboration, and driving organizational change.
- Cultural Competence: Engaging with diverse groups in a culturally sensitive manner and promoting inclusive practices.
- Analytical Skills: Evaluating data to inform decisions, measure impact, and refine strategies.
- Out-of-the-Box Thinking: Developing innovative solutions to complex challenges, employing unconventional problem-solving methods and exploring creative approaches.
Programme Specific Requirements
- Applicants are required to submit a motivational letter explaining their motives to study the “Innovative Communication and Entrepreneurship” study programme.
- In addition, all applicants have to fulfil the general admission requirements.
Why choose this programme?
- Creative Communication & Digital Influence
Explore the evolving landscape of media, technology, and creative strategy.
Students are introduced to the dynamic fields of digital media, strategic communication, and content creation. This pathway is particularly appealing to those interested in how communication shapes public perception, builds brand narratives, and engages audiences in an increasingly digital and interconnected world.
- Innovation, Leadership & Communication Entrepreneurship in High-Technology Sectors
Foster entrepreneurial thinking, lead change, and shape high-tech ecosystems.
Students acquire the knowledge required for transformative leadership in innovation-driven environments, whether by founding new ventures or guiding established organisations through innovative changes. Students are encouraged to combine strategic thinking, business development, and a strong foundation in entrepreneurial methodologies, empowering them to drive change, foster innovation, and chart new directions in both start-ups and large corporations.
- Global Communication Strategy & Social Change
Leverage global communication strategies to drive meaningful social progress.
Students learn to strategically apply digital communication and storytelling on a global scale, considering political, environmental, and cultural contexts. They are equipped to tackle complex societal challenges through inclusive communication practices, implementing innovative approaches, ensuring public engagement, and driving meaningful change.
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What comes after?
Career Prospects:
- Digital Content Specialist
- Social Media Manager
- Creative Strategist
- Multimedia Producer (e.g. podcasts, video, digital storytelling)
- Digital Campaign Planner
- Communication Consultant in emerging technologies
- Start-up Founder
- Innovation Lead
- Business Development Manager
- Innovation Consultant
- Product or Service Manager
- Communications Officer or Independent Consultant
- Social Communication Campaign Manager
- Sustainability, Diversity, and Inclusion Consultant
Emerging Opportunities:
- Augmented and virtual reality content development
- Digital glolocalised communication consultancy
- Leverage the development of digital platforms, artificial intelligence, and high-tech services
- Innovative and sustainable business leadership
- Transformative strategies and entrepreneurial creativity in media and cultural industries
- Inclusive and Culture-Sensitive Communication Strategies
- Social Impact Entrepreneurship
Impact-Driven Media and Communication Initiatives
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