Marketing Technologies
During your studies, you will learn to create smart digital advertising, design consumer communication environments, create and manage analytics tools, and analyse data flows related to customers, markets, products, and information dissemination opportunities across various media channels and social networks. You will learn to apply smart analytical models to achieve your goals and develop skills to implement innovative ideas using online portals, mobile app development, artificial intelligence, and other smart tools. You will develop creativity in digitising and transforming business models.
- Combined knowledge of IT and marketing
- Lectures are given not only by University teachers, but also by social partners from companies in the IT and MarTech sectors
- “Remote workplace” career opportunities around the world
- degree of Bachelor of Computing
- Kaunas Faculty
- 3.5
- Computing
- Information Systems
- 210.0
- Full-time
- English
This is the only study programme in Lithuania that combines marketing principles and information systems studies. You will learn how to flexibly and creatively digitise and transform business models, and understand the opportunities that technology opens up. During your studies, you will create digital environments that improve user experience, learn to design smart advertising and analyse its results. You will also master the principles of creating online portals and mobile applications, as well as the application of artificial intelligence and smart technologies in marketing.
- Upon successful graduation from this study programme, you will have knowledge and skills in information systems based on the results of fundamental and applied research.
- You will acquire knowledge and skills in traditional and digital marketing based on the results of fundamental and applied research.
- You will be able to select, configure, and apply appropriate information technology and communication tools and instruments for effective planning, implementation, and management of e-marketing strategies in the digital space.
- You will be able to identify the technological needs of new digital marketing models and areas of application for innovative models.
- You will be able to think analytically and critically.
- You will be able to work individually and in a team.
- You will acquire solid communication and specialised professional skills.
Entry qualification
High school / secondary education (or higher)
N.B. for non-EU/EFTA applicants: the gap since your completed secondary degree should not exceed five years.
The Vilnius University Kaunas Faculty Admission Committee might invite the candidate for a remote interview.
Applicants who have not taken the national university entrance exams in their home country must take an entrance exam.
The entry qualification documents are accepted in the following languages: English / Lithuanian.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
Translation is considered to be official when it is bound together with the certified true copy of the original document and is confirmed by the translator’s signature. Documents issued in English, Lithuanian must be certified true copies and do not require translation.
Language requirements
English
The following language certificates are accepted for study programmes taught in English: IELTS Academic 6.5+, TOEFL iBT 81+, Cambridge English Exam 176+, Pearson PTE Academic 59+, LanguageCert IESOL B2, Duolingo English Test 120+, Password Skills Plus 6.5+ or another language proficiency certificate equivalent to B2 CEFR (Common European Framework of Reference for Languages).
If your first language is English and/or if you have a university degree in English, you will be exempt from providing an English language test score.
Other requirements
A motivation letter must be added to your application.
Territory requirements
Applicants from Bangladesh, Nepal and Pakistan must submit OMPT-A (Online Mathematics Placement Test) Certificate (minimum passing grade – 55%).
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- 5 000 EUR
Tuition fee
Students who are citizens of the European Union, the European Economic Area countries and of other foreign countries, admitted to non-state-funded places in the first year of first-cycle and second-cycle studies through the University’s foreign student application system, must pay the annual tuition fee within 15 calendar days from the date of the offer to study.
After the student pays the tuition fee, he receives the final acceptance letter. Then our International Relations Office provides the necessary information related to obtaining a temporary residence permit in Lithuania and sends a mediation letter to the student by e-mail (for non-EU citizens).
Application fee
The application fee is €100 per application. Each applicant can choose up to three programmes within one application.
Online applications will only be processed once the application fee has been paid.
Please note that the application fee is non-refundable. Make sure you read the admission requirements and deadlines carefully before submitting your application, as the fee cannot be refunded if you are found to be ineligible or miss a deadline.
Scholarships for Bachelor's
Career prospects
Is there more creativity or technology in the studies?
Technologies are utilised to optimise the creative process for maximum effectiveness.
Do you need to know how to code?
No, there will be a beginner-level programming course.
Do you use artificial intelligence (AI) during your studies?
Yes, learning about AI tools also involves practical activities.
Do employers value this kind of interdisciplinary education?
Yes, they get two specialists, as it were.
