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Art Management
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Art Management

This study programme is for creative, strategic minds eager to deepen their knowledge of arts organisation management, understand contemporary cultural processes, and create new arts initiatives. You will collaborate with experienced professionals, including theatre managers, gallery and museum directors, arts marketing experts, and creative industry practitioners. In the third semester, you will focus entirely on your final thesis—choose a relevant topic and develop it in consultation with lecturers and social partners, combining theory with real-life cultural and artistic practice.

  • Concept of art as a social and economic phenomenon, combining the principles of art management and marketing into a single whole
  • The study programme is oriented to practical application
  • Renowned art management and marketing experts share their experience with the students

Art Management

This study programme is for creative, strategic minds eager to deepen their knowledge of arts organisation management, understand contemporary cultural processes, and create new arts initiatives. You will collaborate with experienced professionals, including theatre managers, gallery and museum directors, arts marketing experts, and creative industry practitioners. In the third semester, you will focus entirely on your final thesis—choose a relevant topic and develop it in consultation with lecturers and social partners, combining theory with real-life cultural and artistic practice.

  • Concept of art as a social and economic phenomenon, combining the principles of art management and marketing into a single whole
  • The study programme is oriented to practical application
  • Renowned art management and marketing experts share their experience with the students
VU KNF MA Meno vadyba (anglų k.) (2).jpg
Ugnius Bagdonavicius 2025_09_19_KnF-23.jpg
Apply now

  • degree of Master of Business Management
  • Kaunas Faculty
  • 1.5
  • Business and Public Administration
  • Management
  • 90.0
  • Full-time
  • English

  • degree of Master of Business Management
  • Kaunas Faculty
  • 1.5
  • Business and Public Administration
  • Management
  • 90.0
  • Full-time
  • English

The first semester covers the subjects of Strategic Management in Arts Organisations, Research Methods in Arts Management, and Contemporary Art and Society. Optional courses include Arts Policy, Arts Economics and Finance, Management of Arts Projects or Collaboration of Arts Organisations. The second semester consists of Creative Industries, Data Analytics for Arts Organisations, Arts Marketing and Audience Development, and optional subjects such as Arts Communication, Arts Education, Visual Arts Management, or Performing Arts Management. The Master’s thesis is written in the third semester.

Peržiūrėti programos planą
  • You will be able to think creatively, generate ideas, and solve complex problems in the management and marketing of arts organisations.
  • You will learn to strategically plan and manage the activities of arts organisations, applying contemporary management, research, and data analytics methods.
  • You will know how to create and implement art projects and initiatives that bring art and business together, while responsibly planning finances and risks.
  • You will be able to develop and implement marketing and audience development strategies for arts organisations, strengthening their visibility and impact on society.
  • You will learn to work in teams, take on the role of a responsible leader, and ground decisions in ethical principles.
  • You will be able to analyse creative industries, art policy, and contemporary art processes, critically evaluate changes, and initiate new directions.
Entry qualification

Undergraduate diploma (or higher)

N.B. for non-EU/EFTA applicants: the gap since your completed Bachelor degree should not exceed five years.

Applicants must have completed studies in one of the following areas: Business, Public Management; Economics, Sociology, Communication; Linguistics, Classical Studies, Philology by Language, Translation, Regional Studies, History, Archaeology, Philosophy, Heritage Studies, Cultural Studies, or Art Studies; Arts.

For those applicants without an undergraduate degree in the fields listed above, at least 15 ECTS credits in Marketing and/or Management Sciences must have been completed during their undergraduate studies.

Applicants with an overall grade average of at least 60% are eligible for admission.

The Admission Committee of Vilnius University Kaunas Faculty may invite the candidate to a remote interview.

The entry qualification documents are accepted in the following languages: English / Lithuanian.

Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Translation is considered to be official when it is bound together with the certified true copy of the original document and is confirmed by the translator’s signature. Documents issued in English, Lithuanian must be certified true copies and do not require translation.

Check additional country-specific requirements
Language requirements

English

The following language certificates are accepted for study programmes taught in English: IELTS Academic 6.5+, TOEFL iBT 81+, Cambridge English Exam 176+, Pearson PTE Academic 59+, LanguageCert IESOL B2, Duolingo English Test 120+, Password Skills Plus 6.5+ or another language proficiency certificate equivalent to B2 CEFR (Common European Framework of Reference for Languages).

If your first language is English and/or if you have a university degree in English, you will be exempt from providing an English language test score.

Proving your language skills

1

2

3

4

5

6

7

Find your programme

When choosing a study programme, consider whether the subjects match your interests and strengths, as this will keep you motivated. You should also think about career opportunities, costs, and whether the programme fits your long-term goals.

Keep in mind that each applicant can choose up to three study programmes in one application, but you can only get admitted to one programme.

Check the application dates

For international applicants: 
1 May | for applicants from non-EU/EFTA countries 
1 July | for applicants who are citizens of EU/EFTA countries and for non-EU/EFTA applicants with a 90-day visa-free period that has not yet been exceeded.
The academic year always begins on 1 September.

Our International admissions have one intake per academic year. You can only submit your application during the application period.  

The application dates may differ if you are applying for a programme taught in Lithuanian or if you are eligible to apply for state-funded places.

Check your eligibility and prepare the necessary documents

In order to apply to Vilnius University, you must meet the general and programme-specific admission requirements, as well as the language proficiency requirements. In certain cases, specific territorial requirements may also apply. You can find all the specific requirements for this programme in the 'Admissions requirements' section.

For applicants from non-EU and non-EFTA countries, the period between obtaining your most recent secondary or higher education qualification and submitting your application may not exceed 5 years.

 

Check the country-specific requirements

Pay the application fee and submit your application

The application to the international bachelor's or integrated studies degree programmes must be submitted on apply.vu.lt

The application fee is 100 EUR per application. The invoice is paid after adding the programmes to the application. Application fee payments are accepted only through the Flywire payment platform.

An online application will be processed only after the application fee is collected and the application is submitted with all the required documents. All documents must be submitted before the application submission deadline; otherwise, the application is terminated.

Please note: The application fee is non-refundable. Be sure to read the admission requirements and deadlines carefully before applying, as fees cannot be refunded if you are found ineligible or miss a deadline.

Create the application accountPrepare the required documents

Take the interview

The Admission Committee of Vilnius University Kaunas Faculty may invite the candidate to a remote interview.

Confirm the acceptance and pay the tuition fee

Your application will be assessed within 30 calendar days from the date all required documents are submitted (this period may be extended in specific cases).

Acceptance letters or rejection notifications will be sent via the online application system https://apply.vu.lt.

Students are obliged to confirm if they accept the study offer within 7 working days.

Students who are citizens of the European Union, the European Economic Area countries and of other foreign countries, admitted to non-state-funded places in the first year of first-cycle and second-cycle studies through the University’s foreign student application system, must pay the annual tuition fee within 15 calendar days from the date of the offer to study.

Description of the Procedure of Payment, Reimbursement, and Recovery of Tuition Fees at Vilnius University 

The information about the tuition fee refund policy  

After the student pays the tuition fee, he receives the final acceptance letter. Then our International Relations Office provides the necessary information related to obtaining a temporary residence permit in Lithuania and sends a mediation letter to the student by e-mail (for non-EU citizens).

Arrange your arrival

Things to consider:

  • All international students have to apply for a visa, temporary residence permit or certificate of temporary residence in the Republic of Lithuania depending on their citizenship and the length of their studies at Vilnius University. 
  • If you require accommodation, you may apply for a dormitory via the application platform at apply.vu.lt. The task for accommodation appears after the tuition fee is paid and the final acceptance letter is received. 
  • More information about the start of your studies here.
Visa & Residence PermitArrange you accommodation
  • 5 500 EUR
Tuition fee

Students who are citizens of the European Union, the European Economic Area countries and of other foreign countries, admitted to non-state-funded places in the first year of first-cycle and second-cycle studies through the University’s foreign student application system, must pay the annual tuition fee within 15 calendar days from the date of the offer to study.

After the student pays the tuition fee, he receives the final acceptance letter. Then our International Relations Office provides the necessary information related to obtaining a temporary residence permit in Lithuania and sends a mediation letter to the student by e-mail (for non-EU citizens).

Application fee

The application fee is €100 per application. Each applicant can choose up to three programmes within one application. 
Online applications will only be processed once the application fee has been paid. 

Please note that the application fee is non-refundable. Make sure you read the admission requirements and deadlines carefully before submitting your application, as the fee cannot be refunded if you are found to be ineligible or miss a deadline. 

Scholarships for Master's

  • degree of Master of Business Management
  • Kaunas Faculty
  • 1.5
  • Business and Public Administration
  • Management
  • 90.0
  • Full-time
  • English

  • degree of Master of Business Management
  • Kaunas Faculty
  • 1.5
  • Business and Public Administration
  • Management
  • 90.0
  • Full-time
  • English

The first semester covers the subjects of Strategic Management in Arts Organisations, Research Methods in Arts Management, and Contemporary Art and Society. Optional courses include Arts Policy, Arts Economics and Finance, Management of Arts Projects or Collaboration of Arts Organisations. The second semester consists of Creative Industries, Data Analytics for Arts Organisations, Arts Marketing and Audience Development, and optional subjects such as Arts Communication, Arts Education, Visual Arts Management, or Performing Arts Management. The Master’s thesis is written in the third semester.

Peržiūrėti programos planą
  • You will be able to think creatively, generate ideas, and solve complex problems in the management and marketing of arts organisations.
  • You will learn to strategically plan and manage the activities of arts organisations, applying contemporary management, research, and data analytics methods.
  • You will know how to create and implement art projects and initiatives that bring art and business together, while responsibly planning finances and risks.
  • You will be able to develop and implement marketing and audience development strategies for arts organisations, strengthening their visibility and impact on society.
  • You will learn to work in teams, take on the role of a responsible leader, and ground decisions in ethical principles.
  • You will be able to analyse creative industries, art policy, and contemporary art processes, critically evaluate changes, and initiate new directions.
Entry qualification

Undergraduate diploma (or higher)

N.B. for non-EU/EFTA applicants: the gap since your completed Bachelor degree should not exceed five years.

Applicants must have completed studies in one of the following areas: Business, Public Management; Economics, Sociology, Communication; Linguistics, Classical Studies, Philology by Language, Translation, Regional Studies, History, Archaeology, Philosophy, Heritage Studies, Cultural Studies, or Art Studies; Arts.

For those applicants without an undergraduate degree in the fields listed above, at least 15 ECTS credits in Marketing and/or Management Sciences must have been completed during their undergraduate studies.

Applicants with an overall grade average of at least 60% are eligible for admission.

The Admission Committee of Vilnius University Kaunas Faculty may invite the candidate to a remote interview.

The entry qualification documents are accepted in the following languages: English / Lithuanian.

Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.

Translation is considered to be official when it is bound together with the certified true copy of the original document and is confirmed by the translator’s signature. Documents issued in English, Lithuanian must be certified true copies and do not require translation.

Check additional country-specific requirements
Language requirements

English

The following language certificates are accepted for study programmes taught in English: IELTS Academic 6.5+, TOEFL iBT 81+, Cambridge English Exam 176+, Pearson PTE Academic 59+, LanguageCert IESOL B2, Duolingo English Test 120+, Password Skills Plus 6.5+ or another language proficiency certificate equivalent to B2 CEFR (Common European Framework of Reference for Languages).

If your first language is English and/or if you have a university degree in English, you will be exempt from providing an English language test score.

Proving your language skills

1

2

3

4

5

6

7

Find your programme

When choosing a study programme, consider whether the subjects match your interests and strengths, as this will keep you motivated. You should also think about career opportunities, costs, and whether the programme fits your long-term goals.

Keep in mind that each applicant can choose up to three study programmes in one application, but you can only get admitted to one programme.

Check the application dates

For international applicants: 
1 May | for applicants from non-EU/EFTA countries 
1 July | for applicants who are citizens of EU/EFTA countries and for non-EU/EFTA applicants with a 90-day visa-free period that has not yet been exceeded.
The academic year always begins on 1 September.

Our International admissions have one intake per academic year. You can only submit your application during the application period.  

The application dates may differ if you are applying for a programme taught in Lithuanian or if you are eligible to apply for state-funded places.

Check your eligibility and prepare the necessary documents

In order to apply to Vilnius University, you must meet the general and programme-specific admission requirements, as well as the language proficiency requirements. In certain cases, specific territorial requirements may also apply. You can find all the specific requirements for this programme in the 'Admissions requirements' section.

For applicants from non-EU and non-EFTA countries, the period between obtaining your most recent secondary or higher education qualification and submitting your application may not exceed 5 years.

 

Check the country-specific requirements

Pay the application fee and submit your application

The application to the international bachelor's or integrated studies degree programmes must be submitted on apply.vu.lt

The application fee is 100 EUR per application. The invoice is paid after adding the programmes to the application. Application fee payments are accepted only through the Flywire payment platform.

An online application will be processed only after the application fee is collected and the application is submitted with all the required documents. All documents must be submitted before the application submission deadline; otherwise, the application is terminated.

Please note: The application fee is non-refundable. Be sure to read the admission requirements and deadlines carefully before applying, as fees cannot be refunded if you are found ineligible or miss a deadline.

Create the application accountPrepare the required documents

Take the interview

The Admission Committee of Vilnius University Kaunas Faculty may invite the candidate to a remote interview.

Confirm the acceptance and pay the tuition fee

Your application will be assessed within 30 calendar days from the date all required documents are submitted (this period may be extended in specific cases).

Acceptance letters or rejection notifications will be sent via the online application system https://apply.vu.lt.

Students are obliged to confirm if they accept the study offer within 7 working days.

Students who are citizens of the European Union, the European Economic Area countries and of other foreign countries, admitted to non-state-funded places in the first year of first-cycle and second-cycle studies through the University’s foreign student application system, must pay the annual tuition fee within 15 calendar days from the date of the offer to study.

Description of the Procedure of Payment, Reimbursement, and Recovery of Tuition Fees at Vilnius University 

The information about the tuition fee refund policy  

After the student pays the tuition fee, he receives the final acceptance letter. Then our International Relations Office provides the necessary information related to obtaining a temporary residence permit in Lithuania and sends a mediation letter to the student by e-mail (for non-EU citizens).

Arrange your arrival

Things to consider:

  • All international students have to apply for a visa, temporary residence permit or certificate of temporary residence in the Republic of Lithuania depending on their citizenship and the length of their studies at Vilnius University. 
  • If you require accommodation, you may apply for a dormitory via the application platform at apply.vu.lt. The task for accommodation appears after the tuition fee is paid and the final acceptance letter is received. 
  • More information about the start of your studies here.
Visa & Residence PermitArrange you accommodation
  • 5 500 EUR
Tuition fee

Students who are citizens of the European Union, the European Economic Area countries and of other foreign countries, admitted to non-state-funded places in the first year of first-cycle and second-cycle studies through the University’s foreign student application system, must pay the annual tuition fee within 15 calendar days from the date of the offer to study.

After the student pays the tuition fee, he receives the final acceptance letter. Then our International Relations Office provides the necessary information related to obtaining a temporary residence permit in Lithuania and sends a mediation letter to the student by e-mail (for non-EU citizens).

Application fee

The application fee is €100 per application. Each applicant can choose up to three programmes within one application. 
Online applications will only be processed once the application fee has been paid. 

Please note that the application fee is non-refundable. Make sure you read the admission requirements and deadlines carefully before submitting your application, as the fee cannot be refunded if you are found to be ineligible or miss a deadline. 

Scholarships for Master's
VU KnF MA Meno vadyba (2).jpg

Career prospects

After completing this study programme, you will be able to work as project, marketing, communication, human resources, and audience development managers or coordinators for arts and cultural organisations (theatres, galleries, museums, festivals, etc.). You will also be able to work as cultural programme coordinators in municipalities, ministries, business and creative industry companies, or consulting organisations. If you wish to continue your academic career, you can choose doctoral studies in management.

Project manager or coordinator

/

Manager of cultural events and festivals

/

Audience development specialist

/

Cultural programme coordinator

/

Art residency or creative incubator coordinator

/

Independent art project producer and consultant

/

Researcher or analyst of cultural and creative industries

A career in the world of creativity

Assoc. Prof. Dr Dovilė Balevičienė

Lecturer of the study programme


The Art Management study programme is aimed at both management and arts students who wish to further their knowledge and develop a successful career in the fields of arts and cultural management. Art Management studies are practice-oriented. For example, in my course "Management of Arts Projects," students prepare real project applications, and then some of them submit these applications to various foundations for funding. After receiving funding, students implement projects during their studies, which become the basis for their Master's thesis. The lecture schedule is tailored to working students. The study programme is continually improved in line with the new challenges that organisations face in the field of arts and culture management. We also have regular discussions with our social partners, current students, and graduates. After completing these studies, graduates can work in various cultural and arts organisations as managers, marketing managers, project coordinators, event organisers, start their own businesses or become freelance creative workers. Currently, the Art Management study programme boasts a large number of professionals who manage or work in theatres, galleries, museums, concert halls, cultural centres, libraries, and other cultural and arts organisations.


Improve at your own pace

Eglė Plančiūnienė

Deputy Manager of the Education, Culture, and Sports Department of the Šakiai District Municipality

My choice was determined by the compatibility of my first-cycle studies with this study programme, as I wanted to continue and deepen my management skills, but in a specific field of art. It was also very important to be able to balance my studies with work. I really liked the fact that lectures were held on Friday evenings and Saturdays—this is ideal for a full-time working student. Academic knowledge does not necessarily fill any gaps, but it greatly enriches and broadens one's understanding of the field of arts management in a broad sense.

Meno vadyba MA Dovile Baleviciene 2025 VU KnF.jpg
Meno vadyba (anglu k) MA anglu kalbaEgle Planciuniene 2025.jpg
Accommodation
Financial Support
Exchange opportunities

Do the students work with real projects/organisations/clients during their studies?

Yes. From their first year, students can choose a specific art organisation or field and work with it through different subjects until their Master's thesis, thus consistently developing their professional specialisation.

Do Master's studies help in getting higher positions or improve the qualifications at work?

Yes. This is evidenced by the careers of our graduates.

Chat with VU students

If you need more information or personalised advice, choose a VU Ambassador from your home country or the desired study programme and submit your question using the form below. You can expect to hear back from us within 2–3 working days.

Contact our Ambassadors
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