Marketing and Integrated Communication

	Qualification awarded Master in Business Management
	Scope of studies and length 90 ECTS credits, 1,5 year 120 ECTS credits, 2 years in case of double degree
	Application period 1 January - 1 June/15 July*
	Language English
	Tuition fee per year 4 020€
	Start of studies 1 September

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The programme Marketing and Integrated Communication develops high-level specialists and enables them to succeed in a fast changing global environment that requires integrating marketing analytics with multidimensional tools of marketing and communications.
The programme welcomes those interested in dynamic studies that open worldwide opportunities for careers in marketing and integrated communication.

Programme structure

Course unit title	ECTS credits
Course unit title	ECTS credits
1 semester Compulsory courses Corporate Communication Management Research Methods Digital Marketing Communication Research Project I Elective courses Sales Management Marketing Management Management of Organisation Image	30.0 5.0 5.0 5.0 10.0 5.0 5.0 5.0
2 semester Compulsory courses Strategic Marketing Global Marketing Management Integrated Marketing Communication Research Project II Elective courses Cross-Cultural Management Specific Topics in Marketing: Pricing	30.0 5.0 5.0 5.0 10.0 5.0 5.0
3 semester Compulsory courses Marketing Analytics Statistical Data Analysis of Survey Using SPSS Strategic Brand Management Master's Final Thesis Elective courses International E-Commerce and E-Marketing Organizational Psychology	30.0 5.0 5.0 5.0 10.0 5.0 5.0

Course unit title

ECTS

credits

Course unit title

ECTS

credits

1 semester

Compulsory courses

Corporate Communication Management

Research Methods

Digital Marketing Communication

Research Project I

Elective courses

Sales Management

Marketing Management

Management of Organisation Image

30.0

5.0

10.0

5.0

2 semester

Compulsory courses

Strategic Marketing

Global Marketing Management

Integrated Marketing Communication

Research Project II

Elective courses

Cross-Cultural Management

Specific Topics in Marketing: Pricing

30.0

5.0

10.0

5.0

3 semester

Compulsory courses

Marketing Analytics

Statistical Data Analysis of Survey Using SPSS

Strategic Brand Management

Master's Final Thesis

Elective courses

International E-Commerce and E-Marketing

Organizational Psychology

30.0

5.0

10.0

5.0

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Programme Specific Requirements

Bachelor's degree or its equivalent;
No less than 20 ECTS credits in the fields of economics, management and business administration or other social sciences or the acquired analogous practical experience is substantiated in a motivation letter and during the interview (experience in marketing is an additional advantage);
English language proficiency – the level not lower than B2 (following the Common European Framework of Reference for Languages (CEFR)*;
If your qualification and motivation match the programme, you will receive an invitation for an interview with the Admissions Committee.

In addition, all applicants have to fulfil general admission requirements.

Why this programme?

The programme presents up-to-date developments in marketing and communications not only in a digital, but a multidimensional environment.
A possibility to obtain a double degree at Parthenope University of Naples (Italy).
Professors with extensive international experience in teaching and practical expertise in business make this programme truly challenging and enjoyable.
International study atmosphere is created by students who typically come from 10 or more countries worldwide.
The graduates' track record shows that these studies are leading towards very successful careers in and outside of the EU.

What's after?

A graduate can be employed as:

Chief Marketing Officer
Marketing Specialist
Digital Marketing Director
Marketing Analyst
Public Relations Manager

Faculty of Economics and Business Administration

Scholarships

Arqus European University Alliance

“Studying in Marketing and Integrated communication, Master degree programme, at Vilnius University was an extremely significant experience for my personal and professional development. It helped me to broaden my intellectual abilities and shaped my views by getting high-quality international education."

Lasha Mironidze, graduate from Georgia

* Application deadline:

1 June | for applicants from non-EU/EFTA countries
15 July | for applicants who do not need a Lithuanian visa and non-EU/EFTA applicants, if there is a Lithuanian embassy in their home country