Marketing and Integrated Communication
The programme welcomes those who are interested in dynamic studies that help to understand the marketing depths, teach how to analyze behaviours, encourage managerial innovativeness and develop life-lasting learning skills for the careers in marketing and communications.The programme Marketing and Integrated Communication develops high-level specialists and enables them to succeed in a fast changing global environment that requires the integration of marketing analytics with multidimensional tools of marketing and communications.
- Double degree opportunity
- Professors with extensive international experience
- Studies that leads towards very successful careers
- degree of Master of Business Management
- Faculty of Economics and Business Administration
- 1.5
- Business and Public Administration
- Marketing
- 90.0
- Full-time
- English
During your studies, you will learn how to conduct marketing research and perform statistical analysis of survey data. You will become familiar with marketing management and strategic brand management. By studying integrated communication, digital marketing communication, and corporate communication management, you will learn how to communicate with various stakeholder groups and understand market communication principles. You will also have various opportunities to study subjects related to marketing—such as intercultural management, organizational psychology, sales management, and more.
- You will develop the skills needed to work as a Marketing and Communications manager using consumer data analysis
- You will learn how to conduct marketing research and perform statistical analysis of consumer-related data
- You will be able to interpret research findings and apply them to managerial decision-making
- You will study strategic marketing and strategic brand management
- You will learn how to communicate effectively with different stakeholders through integrated communication, digital marketing communication, and corporate communications management
- You will have the opportunity to study marketing-related subjects such as cross-cultural management, sales management, and organisational psychology
Entry qualification
Undergraduate diploma (or higher)
N. B. for non-EU/EFTA applicants: The gap since your completed Bachelor degree should not exceed five years.
No less than 20 ECTS credits in the fields of management, marketing and other business and economics related subjects or in other social sciences the content of which is associated with the programme curriculum for which the applicant applies; or at least 2 years of professional experience and a free-form statement from the employer, indicating the length of employment and the position held.
Candidates with at least overall grade average of 60 % are eligible.
If your qualification and motivation meet the requirements, you will receive an invitation for an interview with the Admissions Committee.
The entry qualification documents are accepted in the following languages: English / Lithuanian.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
Translation is considered to be official when it is bound together with the certified true copy of the original document and is confirmed by the translator’s signature. Documents issued in English, Lithuanian must be certified true copies and do not require translation.
Language requirements
English
The following language certificates are accepted for study programmes taught in English: IELTS Academic 6.5+, TOEFL iBT 81+, Cambridge English Exam 176+, Pearson PTE Academic 59+, LanguageCert IESOL B2, Duolingo English Test 120+, Password Skills Plus 6.5+ or another language proficiency certificate equivalent to B2 CEFR (Common European Framework of Reference for Languages).
If your first language is English and/or if you have a university degree in English, you will be exempt from providing an English language test score.
Other requirements
- At least 2 reference(s) should be provided.
- A motivation letter must be added to your application.
- Applicants from Bangladesh, Nepal and Pakistan must submit OMPT-A (Online Mathematics Placement Test) Certificate (minimum passing grade – 55%).
Territory requirements
Tuition Fee Reduction for Ukrainian Students
The Faculty of Economics and Business Administration at Vilnius University offers a 50% tuition fee reduction for all Ukrainian students enrolled in Bachelor’s and Master’s study programmes. This reduction applies for the entire duration of the studies.
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- 5 460 EUR
Tuition fee
Students who are citizens of the European Union, the European Economic Area countries and of other foreign countries, admitted to non-state-funded places in the first year of first-cycle and second-cycle studies through the University’s foreign student application system, must pay the annual tuition fee within 15 calendar days from the date of the offer to study.
After the student pays the tuition fee, he receives the final acceptance letter. Then our International Relations Office provides the necessary information related to obtaining a temporary residence permit in Lithuania and sends a mediation letter to the student by e-mail (for non-EU citizens).
Application fee
The application fee is €100 per application. Each applicant can choose up to three programmes within one application.
Online applications will only be processed once the application fee has been paid.
Please note that the application fee is non-refundable. Make sure you read the admission requirements and deadlines carefully before submitting your application, as the fee cannot be refunded if you are found to be ineligible or miss a deadline.
Scholarships for Master's
Career prospects
