Brand auditing

Brand auditing

Sukurta: 15 January 2019
Unit: Faculty of Economics and Business Administration
Keywords: Brand, brand strategy, situation analysis, market research

 Brand auditing includes analysis of internal and external brand/brands situation.

It is based on the brand audit (existing/planned brand strategy assessment, market indicators identification and analysis, market segments and competitive analysis of the situation), and, if necessary, on additional internal and external researches.

 

Contact person:

Vice Dean for Partnership and Projects
Gediminas Rumšas
Vilnius university, Saulėtekio av. 9, II building, room 408, Vilnius
Phone: +370 5 236 6077, e-mail: