VU Brand Style Guidelines
Logo
Burgundy logo:
White logo:
Full-colour logo:
Colours
Burgundy – main colour. It symbolises dignity, respect, royal power, leadership and willpower. Used for headlines or to highlight important information, graphic elements. Can be used as a background colour.
Light grey used as background colour or for text on dark background.
Dark grey used as text colour for communication.
White usually used as background colour.
Pink – an accent colour, used when there is an intent to emphasize information or graphic element. This colour could never be used as main background colour.
Fonts
Main font – "GT Walsheim" always used in communication. There can be used these styles of this font: "Regular", "Regular Oblique", "Bold" and "Bold Oblique".
Secondary font – "Arial" used for documents. This font is never used for representation purpose in communication.