Digital Marketing
The only study program of this kind in Lithuania where you can deepen your knowledge in both: traditional and digital marketing. Accredited by prestigious "Chartered Institute of Marketing" (CIM) organization, it offers an opportunity to improve the skills of marketing practitioners and gain professional qualifications through the CIM Accredited Degree partnership that are highly recognized internationally and sought after by employers. During studies that are balanced to keep up with your professional path, you will meet experts from Lithuania and abroad who share their unique experience, practical insights in wide range forms of learning that will level up your career.
- Accredited by prestigious "Chartered Institute of Marketing" (CIM) organization
- Gain professional qualifications through the CIM Accredited Degree partnership.
- 3rd Semester remotely
- degree of Master of Business Management
- Business School
- 1.5
- Business and Public Administration
- Marketing
- 90.0
- Full-time
- English
Compulsory courses: Marketing Management, Digital Marketing Tools, Online Consumer Behaviour, Communication Channels in Marketing, Methods of Data Collection and Analysis. E-Commerce, Integrated Marketing Communication, Master Thesis: Theoretical Part, Digital Marketing Strategies and Planning, Master Thesis: Final Part. Elective courses: Strategic Brand Management, Innovation and Change Management, Mobile Marketing, Pricing, Web and Social Media Analytics, Creative Message.
- Project management: you will be able to make decisions and execute marketing activities, both in the local and the international market, as well as to divide complex problems into specific tasks.
- Analytical skills: you will be able to analyse marketing data and understand consumer behaviour in the digital space.
- Working with marketing communication: you will be able to provide critical evaluations of marketing communication and plan digital marketing actions.
Entry qualification
Undergraduate diploma (or higher)
N.B. for non-EU/EFTA applicants: the gap since your completed Bachelor degree should not exceed five years.
Applicants must have collected at least 20 ECTS credits in Business and Public Management or Economics as part of their undergraduate degree studies.
Applicants with an overall grade average of at least 70% are eligible for admission.
Motivation and readiness to study will be assessed based on responses to questions presented in video format. Applicants may be invited to a remote motivation interview.
The entry qualification documents are accepted in the following languages: English / Lithuanian.
Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
Translation is considered to be official when it is bound together with the certified true copy of the original document and is confirmed by the translator’s signature. Documents issued in English, Lithuanian must be certified true copies and do not require translation.
Language requirements
English
The following language certificates are accepted for study programmes taught in English: IELTS Academic 6.5+, TOEFL iBT 81+, Cambridge English Exam 176+, Pearson PTE Academic 59+, LanguageCert IESOL B2, Duolingo English Test 120+, Password Skills Plus 6.5+ or another language proficiency certificate equivalent to B2 CEFR (Common European Framework of Reference for Languages).
If your first language is English and/or if you have a university degree in English, you will be exempt from providing an English language test score.
Territorial requirements
- Tuition Fee for Applicants from Ukraine
Applicants from Ukraine applying to Master’s programmes at the Business School are offered the EU student tuition rate. The applicable tuition fee will be automatically displayed in DreamApply and will remain valid for the entire duration of the studies.
- Applicants from Bangladesh, Nepal and Pakistan must submit OMPT-A (Online Mathematics Placement Test) Certificate (minimum passing grade – 55%).
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- 5 450 EUR
Tuition fee
Students who are citizens of the European Union, the European Economic Area countries and of other foreign countries, admitted to non-state-funded places in the first year of first-cycle and second-cycle studies through the University’s foreign student application system, must pay the annual tuition fee within 15 calendar days from the date of the offer to study.
After the student pays the tuition fee, he receives the final acceptance letter. Then our International Relations Office provides the necessary information related to obtaining a temporary residence permit in Lithuania and sends a mediation letter to the student by e-mail (for non-EU citizens).
Application fee
The application fee is €100 per application. Each applicant can choose up to three programmes within one application.
Online applications will only be processed once the application fee has been paid.
Please note that the application fee is non-refundable. Make sure you read the admission requirements and deadlines carefully before submitting your application, as the fee cannot be refunded if you are found to be ineligible or miss a deadline.
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